Our brand

Chamboree is Cheshire’s International Scout & Guide Jamboree, which takes place every four years.

The 2026 event will see 6,000+ young people and adult volunteers come together from across the world for the 10th quadrennial Chamboree.

Each Chamboree has a theme which is chosen by our young people. 2026 has the theme ‘Animal Kingdom’.

Whilst the event is run by Cheshire Scouts in partnership with Girlguiding in Cheshire, Chamboree is an international event with it’s own brand. All materials produced should follow the brand of Chamboree rather than following Scouts or Girlguiding branding.

We’ve put together Brand Guidelines to help you implement our brand. From a brief background on the event, to how to use our logo, our fonts, colours, shapes and imagery – there is loads of detail for you to read, and a section to finish showing you how it all comes together.

Our logo is very important to us. It’s the symbol that represents our event. Please use it consistently, make sure it is big enough to read, and never distort it. We have two logo variations of logo:

• Our corporate logo is to be used on all materials where they may be re-used for future Chamboree’s.
• Our year-specific logo is to be used everywhere else.

Always use our logo in our primary highlight colour, Chamboree Canary – with the HEX code of #FFB91D.

Where this doesn’t work on your background colour, our logo should ideally appear in our headline colour, Chamboree Forest – with the HEX code of #14463A. Where this can’t be achieved, use off-black – HEX #111111, or solid black in print.

On black, our logo can be used in solid white.

You can download our logo below in a variety of formats. JPG logos are to be used where transparency isn’t needed, with PNG used where a transparent background is needed. Vectorised logos are to be used for all printed materials to ensure high quality.

Variex is our brand typeface. It is used for key headings, such as our Subcamp or Activity Zone names. We hold a license for Variex however can’t share the font files – if you need some text producing using this please contact us.

Mona Sans is our text typeface. It should be used on all materials. It is available from Google Fonts free of charge.

For 2026, Chamboree Forest is our headline colour. Three lighter variations can also be used.

Chamboree Canary is our primary highlight colour.

Six alternative colours have been chosen to follow our subcamps.

– Chamboree Elephant
– Chamboree Octopus
– Chamboree Dolphin
– Chamboree Parrot
– Chamboree Scorpion
– Chamboree Jaguar

If you have any questions or require anything else so that you can use our brand, please reach out to [email protected].